About Us

STRATEGY MEETS CREATIVITY

KoKo-One was founded in Los Angeles by Lena, a designer and storyteller, and Brian, a strategist with a background in business and marketing. After 15 years of collaboration, they launched KoKo-One to help entrepreneurs bring their ideas to life—combining creative vision with practical strategy to build bold, lasting brands.

Hyelim Lena Kang

Visionary Duo

✲ Our Capabilities ✲

  • Creative Director

    Lena Kang is a seasoned graphic designer with 25+ years of freelance experience. She holds a master’s degree in Graphic Design and Animation, studied in Oklahoma City and Houston. Lena has worked in advertising and publishing in both OKC and LA, specializing in branding, publications, and web design. Her clean, creative style is inspired by a wide range of interests and a passion for lifelong learning.

    • Brand Identity – Crafting logos, color palettes, and visual systems that define a brand.

    • Packaging Design – Designing clean, eye-catching packages that reflect product value.

    • Web Design – Creating user-friendly, responsive websites that blend style with function.

    • E-commerce Website – Designing and building online shops that are easy to navigate and convert.

    • Editorial & Print – Laying out publications, books, and printed materials with clarity and elegance.

    • Social Content – Designing visuals for Instagram, ads, and digital platforms to boost engagement.

  • Chief Strategy Officer

    Brian Young Choi is a business strategist with over 35 years of hands-on experience launching and scaling online businesses. He has founded over 20 companies and helps startups move from idea to execution with clear strategy and proven results.

    As founder of KOI Interactive during the early internet boom, he led digital campaigns for AT&T, Hallmark, and Bank of America targeting the Asian-American market, and supported major South Korean firms in entering the U.S. online space.A USC graduate with two years of law school, Brian combines legal knowledge with real-world business execution—offering end-to-end support in business setup, compliance, digital marketing, platform strategy, and deal negotiation.For founders seeking a partner who delivers more than advice, Brian offers the full expertise to build, grow, and scale with confidence.

    • Company Formation & Compliance – Handles incorporation, licensing, permits, and regulatory setup.

    • E-Commerce & Digital Strategy – Develops and optimizes online businesses, from web platforms to branding.

    • Business Growth & Market Expansion – Delivers strategies for scaling, partnerships, and revenue growth.

    • Retail & Online Sales Optimization – Builds sales strategies, streamlines supply chains, and drives e-commerce success.

    • High-Stakes Negotiation – Secures deals, manages contracts, and navigates complex business transactions.

    • End-to-End Startup Support – Provides hands-on guidance from concept to execution for sustainable growth.