All About Poké
Logo Development
We began with a broad exploration of visual directions that reflect the vibrancy and freshness of Hawaiian cuisine. The initial draft logos explored different typographic treatments, container shapes, and brand voice expressions. Each iteration was crafted to strike a balance between modern simplicity and cultural authenticity.
The final logo—anchored by a playful fish tail, rice bowl silhouette, and sun circle—visually distills the essence of a poké bowl. The circular badge format was chosen for its versatility across packaging and signage, while the bold orange palette enhances appetite appeal and brand memorability.
Interior & Label Design
A cohesive visual system was developed to align the brand environment with its packaging. The interior palette uses warm neutrals and a signature orange to evoke freshness and simplicity. Ingredient label stickers follow a clean, color-coded system for clarity and visual consistency.
Branded Collateral
A unified brand experience was extended across all customer touchpoints—from staff uniforms to sustainable packaging. Each element was carefully designed to reinforce the visual identity and enhance brand recognition, while maintaining a clean and eco-conscious aesthetic.
Digital Menu Design
Designed a bold and intuitive step-by-step digital menu to guide customers through the build-your-own poké bowl experience. Clear iconography, strong hierarchy, and vibrant color coding make the ordering process fast, fun, and visually engaging—perfect for in-store displays.
Motion Promotion
Wall Art
Custom word art was designed to reinforce brand messaging in-store. Playful yet consistent typography shapes—a fish and a heart—highlight the brand’s core values: freshness, love, and personalization.
Poster Design
Developed a series of bold, informative posters to promote seasonal offerings, locations, and brand storytelling. Each piece was tailored for visual impact in both digital and physical spaces, reinforcing brand consistency while engaging customers at a glance.
Promotional Postcards
The layouts balance bold typography with appetizing imagery, optimized for both print and digital use—perfect for in-store handouts, local mailers, or social campaigns.
Informational Wall Art
Created illustrated wall pieces to educate customers on the health benefits of key ingredients. The designs combine playful visuals with easy-to-read content, making nutrition both accessible and visually engaging in the dining space.
