Genwa Korean BBQ
Meet Genwa KoreanBBQ — Orchestrating a 360° High-End Marketing Strategy
Client: Genwa Korean BBQ Location: Los Angeles (Mid-Wilshire, Beverly Hills, DTLA) Role: Digital Marketing Director & Creative Strategist Services: Social Media Strategy, Influencer Marketing, Reputation Management (Yelp/OpenTable), Performance Marketing (Google/YouTube Ads)
01. Overview
Genwa BBQ is a top-tier Korean dining destination in Los Angeles—known for its upscale vibe, premium meats, and standout banchan. Our goal was to bring that same high-end experience online, so Genwa stays top-of-mind for both locals and visitors.
02. The Strategy: A Seamless Digital Journey
In a crowded LA dining scene, staying visible is everything. Koko One built a simple, connected marketing system that takes guests from “just found you” to “booked a table.” We paired great visuals and storytelling with smart, data-backed ads to drive real reservations—not just likes.
03. Key Pillars of Execution
A. Social Media Curation & Visual Storytelling
Brand Aesthetics: We manage Genwa’s official Instagram (@genwaofficial) and Facebook, keeping both channels consistent with crisp, high-quality visuals that match the restaurant’s upscale feel.
Content Strategy: Every post is intentional—from seasonal specials like New Year’s tteokguk to behind-the-scenes moments at the grill—created by our team to keep Genwa’s look consistent, premium, and recognizable.
B. Curated Influencer Partnerships
Strategic Collaboration: We hand-picked LA influencers in food, lifestyle, and luxury who fit Genwa’s premium brand.
Authentic Reach: We hosted real dining experiences that led to strong user-generated content—driving more brand mentions, saves, and organic reach with the right audience.
C. Reputation & Platform Management (Yelp / OpenTable)
Credibility Building: We actively managed Genwa’s Yelp presence—responding to reviews, improving the profile, and keeping photos polished and on-brand.
Conversion Optimization: We optimized the path from “I’m interested” to “I booked,” making reservations smoother and helping fill more tables.
D. Performance Marketing (Google & YouTube Ads)
Targeted Growth: We ran local Google and YouTube campaigns to capture high-intent searches like “best Korean BBQ in Downtown LA.”
Visual Impact: With quality video, we showcased the “Genwa experience” so guests understood the value before they ever walked in.
04. The Results
The results were clear: stronger online engagement and a measurable lift in reservations at Genwa’s Downtown LA and Mid-Wilshire locations. Koko One aligned Genwa’s digital presence with what guests experience in person—an inviting, well-designed space, traditional Korean dishes made with high-quality ingredients (including premium cuts), and thoughtful, consistent service. The message is simple and credible, and it continues to bring both new and returning guests through the door across Los Angeles.
